As a start up, advertising on Google can be an extremely effective way to reach new customers and grow your business. However, there are a few things you need to keep in mind in order to get the most out of your campaigns. In this blog post, we will discuss 10 things you need to know about advertising on Google!
What should a Start Up (new business) think about in terms of Advertising on Google?
1. Budget
When determining your budget for Google Ads, it is important to consider what you can afford to pay for a customer. You should also think about how complex the sales process is and what the profit margin is for each sale. Once you have taken these factors into consideration, you can then decide if it makes sense to advertise on Google.
2. What can you afford to pay for a customer?
Consider the lifetime value of the customer when determining how much you are willing to pay for each one. It is important to remember that it costs more to acquire a new customer than it does to keep an existing one.
3. How complex is the sales process?
Do you need to hold the client’s hand through a complex onboarding process or can they self-purchase and use an online product? This greatly affects how much you can afford to spend on customer acquisition.
If your product is simple and easy to use, then you can afford to pay more per customer.
Conversely, if your product is complex and requires a lot of support, then you will need to be mindful of your budget and focus on targeting those who are already interested in what you have to offer.
Once you decide to advertise – think about putting your best foot forward…
4. Get the Landing Page right
Really emphasize what you have to offer, focus on points of difference and unique selling points. If you’re selling a product – use eye-catching images and video demonstrations. If you’re selling a service – focus on the results you’ve achieved for clients and how you can help them achieve their goals.
The landing page is the first thing potential customers will see, so make sure it makes a good impression! It really must answer all the questions people have in their heads in order to get their name and number.
5. Professional Website
Make sure the website looks professional, including making sure it isn’t slow to load. A poor-performing website will result in a high rate of people bouncing off and not becoming a lead or customer.
6. Track Everything
Track everything. Keep a track of big inputs, like the money spent on
- clicks from Google (ongoing)
- fixing the website (one-off? should be)
- writing the content (one off – with some tweaks)
and keep track of the outputs, what results do you get out of this work and investment?
- conversions, in terms of Leads
- and, most importantly of all make sure you can track what turns into Sales
TLDR
These are just a few things to keep in mind when advertising on Google. By following these tips, you can be sure that your campaigns are effective and that you are getting the most out of your budget. Thanks for reading!
We hope you enjoyed this blog post. If you have any questions or would like to learn more about how we can help you grow your business, please contact us today! We specialize in helping start-ups and small businesses succeed online. Thank you for reading!